1. Reduce the chances of a product/service getting failed in the market
  2. Improve the competitiveness of the product/service in the market – customers will prefer your product over the other products. 
  3. Increase sales/revenue 
  4. Saves time and money – a badly designed product/without considering the user will cost money and time for the business as the product may become a failure or it may have to be redesigned. 
  5. Improves the reputation and credibility of the brand.
  6. Reduce marketing expenses
  7. Decrease support of after sales costs that could incur for a badly designed product/service
  8. Reduce training costs that would require for a badly designed product
  9. Reduce documentation costs that would require for a badly designed product
  10. Increase the number of returning customers. 
  11. Reduce number of user errors
  12. Increase customer satisfaction
  13. Reduced learning time for the users