Enterprise Design Thinking is a custom made approach for large, distributed teams to assist them quickly deliver human-centered outcomes to the market.

Terminologies of Enterprise Design Thinking

The Principles

Principles guide day-to-day work.

  1. A focus on user outcomes
  2. Continuous reinvention
  3. Diverse teams

The Loop

Understand the present and envision the future.

  1. Observe – design research: interview users, watch them work, test ideas
  2. Reflect – discuss, synthesise learnings and synchronize movements
  3. Make – ideas

The Keys

Practices for enterprise team alignment

  1. Hills – Who, What and Wow (differentiation) statements about the user
  2. Playbacks – regular exchange of feedback to be on the same page
  3. Sponsor Users – real users to provide information and feedback